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วันเสาร์ที่ 13 สิงหาคม พ.ศ. 2554
2012 Honda Civic "Heritage" Video feat. Dirty Vegas
See 2012 Civic "Heritage" at www.facebook.com In recognition of Honda's 9th Generation Civic, Tier10 Marketing has developed a "heritage" video, aimed to create a visual experience that best represents the theme: "One Car. A Million Stories." The "Honda Civic" has gained notoriety because of its widespread demographic appeal and longevity. Tier10 celebrates this 9th Generation Civic by creating an integrated viral video campaign that explores the evolution of the Civic. Tier10 Marketing's Creative Director Scott Rodgers explains, "Personifying the Civic by instilling emotion was objective one. Bringing in a human element accomplishes two things: it promotes a generational feel and connects the Civic with it's far-reaching fan-base. Capturing the Civic's evolution in correlation with the various people featured in the video was key in attaining the correct tone." The video incorporates vintage commercial footage of the 1978 Honda Civic to present-day models. An edit composed of new and old Civics, with a progressive pace, allows for 30+ years of the Honda Civic to be showcased in 90 seconds. Shot on a Canon 7D, the video taps into a technology being utilized by the likes of The Jay Leno Show, House, and Saturday Night Live. The choice to use DSLR technology was deliberate, speaking to the Civic's universal, grass-roots appeal. DSLR cameras like Canon's 7D and Nikon's D3s has brought high quality video to the masses at an affordable price. A collaboration with Grammy award ...